The problems and solutions of a single user

Imagine a big square white box. The space inside this box represents ALL the problems a particular user faces. Everything from the need to drink water to trying to decide which movie to watch on Netflix is contained inside this box. The volume of this box represents all the jobs that a user needs to be taken care of.

Now think about how those problems are being solved for the User. What kind of products is the user using to solve all the problems? Imagine those solutions as translucent colored paper cutouts. These cutouts can be kept on top of the whitespaces to help reduce the problem in some way. The better the product solves the solution, the higher the opacity of the colored paper. But the problem never really goes away completely since the paper cutouts are never completely opaque.

The whiteness of a problem represents the intensity of the pain the user faces concerning the problem. You can use products to reduce the pain points but the problem will continue to exist in one form or another.

Now visualize all the products a person is using for their problems on that square. It's not white anymore. It has a lot of different colors with different opacities. These colors represent the product the person has employed to take care of the jobs.

The bigger picture

Similar to the square we got above, we have a new square for every entity on this planet. This entity can be a person or an organization or just a collection of people. And there are billions of products each one of those entities hires to get their jobs done.

Companies that are making colored papers for organizations are trying to service Business problems (B2B) and the ones which are trying to solve individual problems are B2C.

These problems might overlap, be different for different people or organizations, or be different levels of opacities for different entities even for the entities using the same product to solve the same problem.